Client

Prime Video

Agency

Operant Media X TELT MGMT

Role

Art Director and Designer

Deliverables

Packaging Design for Seeding Kit

In 2021, Prime Video created a modern movie musical with a bold take on the classic fairy tale. With an incredible ensemble cast, our ambitious heroine has big dreams and with the help of her fab Godmother, she perseveres to make them come true. To promote this happily ever after, Amazon Prime Video created limited-edition seeding kits to send to celebrities and influencers to invite them to watch the film!

As the freelance Art Director and Lead Designer for Operant Media, I created and designed packaging for Influencer Seeding Kits as a part of Prime Video’s social media campaign to promote the release of the 2021 musical film, Cinderella.

Inspired by a traditional storybook, we utilized branded assets and style guide to build a bold and magical experience for celebrities and influencers at home during Pandemic times.