I Know What You Did Last Summer (2021)
Premiere Screening Event
Client
Prime Video
Agency
Operant Media X TELT MGMT
Role
Art Director and Designer
Deliverables
Environmental Design; Vinyl Installation; Neon Signage; Experiential Photo Booths and Step-And-Repeats.
In October of 2021, Amazon Prime Video premiered a reboot of the iconic franchise, I Know What You Did Last Summer. To promote the newest iteration of the teen murder mystery, Prime Video invited Influencers and TikTok Creators to the Hollywood Hills for a special screening and ultimate ‘High School’ style party.
As the freelance Art Director and Lead Designer for Operant Media, I created and designed branded materials for the entire event as well as several experiential photo-ops at a special screening for Influencers and TikTok Creators utilizing show assets and style guide.
From cryptic lipstick messages on mirrors; to animated and custom digital art; to recreating the iconic jeep scene from the show; to traditional vinyl logos, step and repeat, and neon signage - our team was able to bring these moments to life.
Event photos courtesy of Long Truong @longtruong.jpg 💜